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Pass4sure Marketing-Cloud-Email-Specialist Dumps Pdf, Marketing-Cloud-Email-Specialist Latest Dump

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q92-Q97):

NEW QUESTION # 92
What are the 5 proven email practices to drive revenue?
(Choose 5)

A. Design for Clicks
B. Adhere to the CANSPAM act.
C. Drive engagement
D. Send email consumers want
E. Improve Deliverability
F. Use automation
G. Gain Subscribers

Answer: A,C,E,F,G

NEW QUESTION # 93
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion List
B. Suppression List
C. Exclusion Script
D. Domain Exclusion List

Answer: A

NEW QUESTION # 94
Northern Trail Outfitters (NTO) is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists? (Choose three.)

A. NTO has fewer than 15 data points.
B. NTO will be using Journey Builder.
C. NTO needs flexible data storage.
D. NTO is storing product and store data.
E. NTO has fewer than 250,000 subscribers.

Answer: B,C,D

NEW QUESTION # 95
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. SQL Query, Decision Split, Data Designer
B. Journey Builder Entry Source, Filter Definition, Segment Builder
C. SQL Query, Filter Definition, Journey Builder Entry Source

Answer: C

Explanation:
A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camper in the last week and exclude those who have a 'silver status'. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to the data extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.

NEW QUESTION # 96
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

A. Exclude old or inactive email addresses.
B. Authenticate email sending to distinguish it from spammers.
C. Purchase lists from companies that guarantee users have opted in.
D. Encourage subscribers to add the company's sending domain to their contacts.
E. Ensure the spam complaint rate is between 1% and 3%.

Answer: A,B,D

NEW QUESTION # 97
......

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